Overview

This is a description of how our automated reporting is generated for users of the GreenArrow platform.

How Reporting is Generated

Our reporting is generated through the published API access guidelines and subsequent direct read-only database access as defined by the vendor.  The data is collected and written in the form of CSV files to a location where the customer can retrieve it from our FTP/SFTP site.

Things You Can Do That Affect Reporting

In order for complete metrics to be availabe you must make sure the Open and Click tracking is enabled on your campaigns.  Without it we can only report on bounces, unsubscribes and possibly complaints.

Reporting Metrics:

Specific details provided:

• Campaign Summary-- This shows a bunch of information about each campaign including when it was started, it's status, messages sent, bounced, opened, privacy options, click and open tracking, etc.
• Per Campaign Drill Downs (we provide CSV files for each campaign with this information):
  • Opens-- these are the members that opened your email and when they opened it
    • Any designation of "unique" is usually the first time they clicked, other clicks by the same person will not be considered "unique"
  • Clicks-- these are the members that clicked on one or more of the links in your emails
    • Any designation of "unique" is usually the first time they clicked, other clicks by the same person will not be considered "unique"
  • Unsubscribes-- these are the members that unsubscribed by clicking one of the unsbsubscribe methods
  • Bounces-- these are members that could not be delivered to and we also record the SMTP diagnostic data

Making Sure They Are Enabled:

1. When you are setting up a campaign you must make sure that you have enabled Click Tracking and Open Tracking or we will not be able to record these activites

Fields we provide in reporting of the CAMPAIGN SUMMARY DATA, if you have metrics enabled in your broadcast

Campaign ID,                         # Unique ID of the campaign
Name,                                # Human-readable campaign name
Mailing List,                        # Name or ID of the subscriber list used
Org ID,                              # Internal organization/account ID
Sent,                                # Total number of messages sent
Soft Bounces,                        # Count of soft (temporary) bounce messages
Hard Bounces,                        # Count of hard (permanent) bounce messages
Opened (Total),                      # Total number of opens (including duplicates)
Opened (Unique),                     # Number of unique recipients who opened
Clicked (Total),                     # Total clicks across all recipients
Clicked (Unique),                    # Unique recipients who clicked at least once
Unsubscribes,                        # Number of recipients who unsubscribed
Dispatch Start,                      # Time the campaign began sending
Dispatch End,                        # Time the campaign finished sending
Paused,                              # Whether the campaign is currently paused
State,                               # Internal campaign state (e.g., scheduled, finished)
State Description,                   # Human-friendly description of the campaign’s current step
From Name,                           # The "From:" display name used in the email
Reply-To,                            # The reply-to email address
Sender Email,                        # The envelope sender used for delivery
Track Opens,                         # Whether open tracking was enabled
Track Links                          # Whether link click tracking was enabled

Other metrics are available through the GUI as detailed HERE.

Please contact us if you have any questions.